QR Code Tracking & Analytics
Know who scans your QR Codes, where they are, and how campaigns perform — in real time.
How does tracking & analytics work?
Every scan of a dynamic QR Code is logged in real time. See the timestamp, device type, browser, operating system, and approximate location — without requiring anything from the person scanning.
View total and unique scans on a visual dashboard with charts, maps, and breakdowns. Filter by date, compare codes, and drill down by location or device.
Static QR Codes do not collect scan data because they encode content directly. For tracking and analytics, use dynamic QR Codes.
Why track your QR Codes?
Tracking turns every scan into actionable data — helping you see what works, where your audience is, and how to improve.
- Understand your audience — See which devices, operating systems, and browsers people use to scan your codes. Understand how your audience interacts with your campaigns across platforms.
- Discover where engagement happens — Track scans by country and city on an interactive map. Identify your strongest markets and discover where your QR Codes get the most traction.
- Find the right timing — Analyze scan patterns by month, day, and hour. Identify peak periods and schedule campaigns when your audience is most active.
- Export and share insights — Download scan data and reports for offline analysis. Share performance metrics with your team or import them into your own analytics tools.
Frequently asked questions
No. Static QR Codes embed content directly and are not routed through a redirect. Only dynamic QR Codes collect scan data.
The platform records the timestamp, device type, operating system, browser, and approximate location based on IP. No personal information is collected — only device and scan metadata.
Yes. The dashboard shows both total scans and unique scans. Unique scans count each device once, giving you a more accurate picture of how many individuals interacted with your code.
Scan data updates in real time — each scan appears in your dashboard within seconds.